My colleague Deborah is on annual leave. Not groundbreaking news for you reading this I know, however this fact fills me with both excitement and dread. As for the next week or so I'm managing the reception of 38 Devonshire Street Dental Practice. Now on the eve of this daunting week ahead I realise just how pivotal the receptionist is in a dental practice and how having the right person in this role is just as important.
Many of us are doing more and more on-line marketing and as a result this is generating many more email enquiries, yet on average many practices have a far lower conversion rate on email enquiries in comparison to telephone calls. Many do not even track email enquiries.
CPD Courses and industry events are a great way to network. Building existing relationships and for creating new ones. However, don't be shy about talking about yourself or where you are from!
Imagine how I felt whilst in Edinburgh this weekend when I received a text, from the airline I was due to fly home with, telling me that my flight the next day had been cancelled! Not happy would be bit of an understatement!